Hepsiburada Attracts 96 New Customers Every Hour
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Hepsiburada: A Leading Force in Turkey’s E-Commerce Revolution
Hepsiburada, one of Turkey’s largest and most innovative online shopping platforms, has secured a unique position in the country’s e-commerce market. By offering a wide range of products and innovative services, the company has not only focused on enhancing customer experience but has also become a key player in digitalizing commerce through advanced technologies like artificial intelligence.
Q3 2024 Financial Report Highlights
Hepsiburada recently released its financial report for the third quarter of 2024, revealing impressive growth:
– Customer Base: Added 233,000 new customers, bringing total active customers to over 12.3 million.
– Order Volume: Received 98 million orders in the first 9 months of the year.
– Gross Merchandise Value (GMV): Increased by 90.4% (17.4% inflation-adjusted), reaching 122 billion Turkish Lira.
Strong Q3 Performance
The third quarter saw robust financial performance:
– GMV: Increased 70% compared to previous forecasts, showing a 10.3% real growth and reaching 42.3 billion Turkish Lira.
– Product Range: Expanded to 280 million items on the platform.
– Order Volume: Received approximately 32 million orders, a 25% year-over-year increase.
Customer-Centric Approach: The Key to Success
Nilhan Onal Gokcetekin, CEO of Hepsiburada, emphasized the importance of customer satisfaction:
“At Hepsiburada, we’ve gone beyond creating an online shopping platform. We’ve strived to provide customers with easy access to quality products in the simplest and most convenient way possible. This approach has directly strengthened our financial balance sheet. We expect to end 2024 with a 75% growth in total GMV.”
Gokcetekin also highlighted the success of their back-to-school campaign and increased order frequency among premium members.
Artificial Intelligence: Driving Business Growth
The CEO pointed out AI-focused investments as a key success factor:
“These investments have had remarkable impacts not only within Hepsiburada but also outside the platform.”
She noted that HepsiJET, operating in 81 Turkish provinces, increased its off-platform seller cargo volume by 97%, with non-Hepsiburada customers now accounting for 35% of total cargo volume. Additionally, Hepsipay’s “Buy Now, Pay Later” service has tripled its annual growth volume, demonstrating significant market potential.
In conclusion, Hepsiburada’s commitment to customer satisfaction, technological innovation, and strategic expansion has solidified its position as a leader in Turkey’s e-commerce landscape, promising continued growth and success in the future.
